DataKubo vs TagoIO
TagoIO is a flexible, developer-centric IoT platform with a large connector library. If you’re an installer who wants white-label and multiple customers without writing JavaScript, here’s how the two compare.
TagoIO is powerful and has a generous free tier plus 500+ device connectors. But it’s developer-centric — its own pricing page describes the system as “quite complex” — and meaningful work needs JavaScript analysis scripts. White-label is a €99/mo add-on billed on top of your plan, and customer profiles are limited (2 on Starter, 5 on Scale). DataKubo includes white-label and unlimited customers on every plan, with no scripting.
Pricing by device count
TagoIO publishes EU pricing: Starter €59/mo (100 devices, 2 profiles), Scale €219/mo (5 profiles). White-label is a €99/mo add-on on top of either.
| Devices | DataKubo (white-label included) | TagoIO |
|---|---|---|
| 100 + white-label | €89/mo (Starter) · own domain: €199/mo (Professional) | €158/mo (Starter €59 + €99 WL) |
| 100 + white-label + 5 customers | €89/mo (Starter) · own domain: €199/mo (Professional) | €318/mo (Scale €219 + €99 WL) |
| White-label add-on alone | Included | €99/mo |
| Customer profiles | Unlimited | 2 (Starter) / 5 (Scale) |
TagoIO EU pricing from tago.io/pricing-eu, checked 23 September 2026. US pricing differs (Starter $49, Scale $199). DataKubo figures are its published prices (datakubo.com/pricing), excluding VAT, on the cheapest plan for each count: Starter includes your logo, colors and subdomain; your own domain is on Professional (€199/mo, 100 meters included). 30-day free trial on both plans.
Feature comparison
| Capability | DataKubo | TagoIO | |
|---|---|---|---|
| Advantage: DataKubo | White-label (logo, colors) | Included, all tiers; own domain on Professional (€199/mo) | €99/mo add-on |
| Advantage: DataKubo | Customer accounts | Unlimited | 2 (Starter) / 5 (Scale) |
| Advantage: DataKubo | Customer onboarding | 3 clicks to live data | Profile + analysis script setup |
| Advantage: DataKubo | No-code data handling | Webhook field mapping | JavaScript analysis scripts |
| Advantage: DataKubo | Pricing model | Flat, white-label included | Base + stacked add-ons |
| Comparable | ChirpStack / TTN ingestion | Native webhook | Connectors |
| Advantage: competitor | Device connector library | Webhook mapping | 500+ connectors |
| Advantage: competitor | MQTT support | Not yet | Native broker |
| Advantage: competitor | Custom mobile app | Not yet | Add-on (€99/mo + €2,000) |
| Advantage: competitor | Free tier | 30-day free trial on both plans | 5 devices free |
Where TagoIO is stronger
TagoIO is a mature platform with real strengths for developer-led teams:
- A library of 500+ device connectors plus custom connector support — the broadest device coverage of the platforms we compare.
- JavaScript analysis scripts enable powerful, fully custom data processing and alerting logic for teams with developers.
- A generous free tier (5 devices, no credit card) makes it easy to prototype.
- A native MQTT broker covers non-LoRaWAN IoT use cases that DataKubo does not yet handle.
- An optional white-label mobile app (iOS + Android) for teams that need one.
Where DataKubo is stronger
For installers who want to onboard customers fast without a developer on staff:
- White-label is included — TagoIO’s €99/mo white-label add-on alone costs more than DataKubo’s entire Starter plan.
- Unlimited customers at every tier, versus TagoIO’s 2-profile (Starter) and 5-profile (Scale) limits.
- No JavaScript required — standard LoRaWAN data flows in via webhook with simple field mapping.
- New customers go live in about 3 clicks instead of profile plus analysis-script setup.
- One flat price with no stacked add-ons for white-label, device control, or mobile.
Ready to compare for yourself?
Live demo, no signup required. Keep using TTN or ChirpStack — DataKubo sits on top.
Frequently Asked Questions
How much does white-label cost on TagoIO vs DataKubo?
TagoIO charges €99/mo for its white-label add-on, on top of your plan cost. DataKubo includes your logo, colors and subdomain on every plan, and full white-label on your own domain on Professional (€199/mo, 100 meters included), with nothing billed on top of the plan.
Do I need to write code to use DataKubo?
No. TagoIO relies on JavaScript analysis scripts for non-trivial data handling. DataKubo uses webhook field mapping, so standard LoRaWAN data from ChirpStack or TTN flows in without scripting.
How many customers can I manage?
DataKubo supports unlimited customers at every tier. TagoIO limits you to 2 customer profiles on Starter and 5 on Scale, which forces upgrades as you grow.
What does TagoIO do better than DataKubo?
TagoIO has a much larger device connector library (500+), native MQTT, JavaScript scripting for custom logic, and an optional mobile app. If you need those and have developers, TagoIO is worth a look.
Competitor pricing is based on publicly available information, last checked 23 September 2026, and may vary. Actual costs depend on your specific usage and plan.