DataKubo vs TagoIO
TagoIO is a flexible, developer-centric IoT platform with a large connector library. If you’re an installer who wants white-label and multiple customers without writing JavaScript, here’s how the two compare.
TagoIO is powerful and has a generous free tier plus 500+ device connectors. But it’s developer-centric — its own pricing page describes the system as “quite complex” — and meaningful work needs JavaScript analysis scripts. White-label is a €99/mo add-on (more than DataKubo’s entire Growth plan), and customer profiles are limited (2 on Starter, 5 on Scale). DataKubo includes white-label and unlimited customers from €29/mo with no scripting.
Pricing by device count
TagoIO doesn’t publish Starter/Scale base prices, and white-label is a €99/mo add-on on top. Figures below combine reported base prices with the confirmed add-on.
| Devices | DataKubo (white-label included) | TagoIO |
|---|---|---|
| 100 + white-label | €79/mo | ~€150–200/mo (Starter + €99 WL, reported) |
| 100 + white-label + 5 customers | €79/mo | ~€300–600/mo (Scale + €99 WL, reported) |
| White-label add-on alone | Included | €99/mo |
| Customer profiles | Unlimited | 2 (Starter) / 5 (Scale) |
TagoIO does not publish Starter/Scale base prices; base figures are reported from public sources as of March 2026. The €99/mo white-label add-on is confirmed on tago.io/pricing-eu. DataKubo prices use early adopter rates.
Feature comparison
| Capability | DataKubo | TagoIO | |
|---|---|---|---|
| Advantage: DataKubo | White-label (logo, domain, colors) | Included, all tiers | €99/mo add-on |
| Advantage: DataKubo | Customer accounts | Unlimited | 2 (Starter) / 5 (Scale) |
| Advantage: DataKubo | Customer onboarding | 3 clicks to live data | Profile + analysis script setup |
| Advantage: DataKubo | No-code data handling | Webhook field mapping | JavaScript analysis scripts |
| Advantage: DataKubo | Pricing model | Flat, white-label included | Base + stacked add-ons |
| Comparable | ChirpStack / TTN ingestion | Native webhook | Connectors |
| Advantage: competitor | Device connector library | Webhook mapping | 500+ connectors |
| Advantage: competitor | MQTT support | Not yet | Native broker |
| Advantage: competitor | Custom mobile app | Not yet | Add-on (€99/mo + €2,000) |
| Advantage: competitor | Free tier | 14-day trial | 5 devices free |
Where TagoIO is stronger
TagoIO is a mature platform with real strengths for developer-led teams:
- A library of 500+ device connectors plus custom connector support — the broadest device coverage of the platforms we compare.
- JavaScript analysis scripts enable powerful, fully custom data processing and alerting logic for teams with developers.
- A generous free tier (5 devices, no credit card) makes it easy to prototype.
- A native MQTT broker covers non-LoRaWAN IoT use cases that DataKubo does not yet handle.
- An optional white-label mobile app (iOS + Android) for teams that need one.
Where DataKubo is stronger
For installers who want to onboard customers fast without a developer on staff:
- White-label is included — TagoIO’s €99/mo white-label add-on alone costs more than DataKubo’s entire Growth plan.
- Unlimited customers at every tier, versus TagoIO’s 2-profile (Starter) and 5-profile (Scale) limits.
- No JavaScript required — standard LoRaWAN data flows in via webhook with simple field mapping.
- New customers go live in about 3 clicks instead of profile plus analysis-script setup.
- One flat price with no stacked add-ons for white-label, device control, or mobile.
Ready to compare for yourself?
14-day free trial. No credit card required. Keep using TTN or ChirpStack — DataKubo sits on top.
Frequently Asked Questions
How much does white-label cost on TagoIO vs DataKubo?
TagoIO charges €99/mo for its white-label add-on, on top of your plan cost. DataKubo includes full white-label (logo, custom domain, colors) at every tier, starting at €29/mo — less than TagoIO’s add-on alone.
Do I need to write code to use DataKubo?
No. TagoIO relies on JavaScript analysis scripts for non-trivial data handling. DataKubo uses webhook field mapping, so standard LoRaWAN data from ChirpStack or TTN flows in without scripting.
How many customers can I manage?
DataKubo supports unlimited customers at every tier. TagoIO limits you to 2 customer profiles on Starter and 5 on Scale, which forces upgrades as you grow.
What does TagoIO do better than DataKubo?
TagoIO has a much larger device connector library (500+), native MQTT, JavaScript scripting for custom logic, and an optional mobile app. If you need those and have developers, TagoIO is worth a look.
Competitor pricing is based on publicly available information as of March 2026 and may vary. DataKubo pricing shown uses early adopter rates. Actual costs depend on your specific usage and plan.