DataKubo vs Ubidots
Ubidots is a strong industrial IoT platform with deep visualization. If you’re a reseller who wants predictable pricing and multi-customer management without jumping to an enterprise tier, here’s how the two compare.
Ubidots shines for industrial visualization (SCADA widgets, heatmaps) and offers a managed LoRaWAN network server. But it doesn’t publish paid-plan prices, its data-point billing makes costs hard to predict, and the multi-client management resellers need is locked behind the Industrial plan (reported ~$499+/mo). DataKubo publishes flat pricing and includes white-label plus unlimited customers from €29/mo.
Pricing by device count
Ubidots uses a data-point + device model and does not publish Professional/Industrial prices. Figures below are reported from public sources.
| Devices | DataKubo | Ubidots |
|---|---|---|
| 50 | €44/mo | ~$99–199/mo (Professional, reported) |
| 100 | €79/mo | ~$299/mo (Professional + overage, reported) |
| 200 | €128/mo | ~$499/mo (reported) |
| 500 | €294/mo | Custom (Industrial) |
Ubidots does not publish paid-plan prices; figures are reported from public sources as of March 2026. DataKubo prices use early adopter rates.
Feature comparison
| Capability | DataKubo | Ubidots | |
|---|---|---|---|
| Advantage: DataKubo | White-label (logo, domain, colors) | All tiers, from €29/mo | Add-on, price undisclosed |
| Advantage: DataKubo | Multi-client management | All tiers, unlimited | Industrial tier only (~$499+/mo) |
| Advantage: DataKubo | Pricing transparency | Published, flat | Paid prices require sales contact |
| Advantage: DataKubo | Predictable monthly cost | Per-device, flat | Data-point billing varies |
| Advantage: DataKubo | Customer onboarding | 3 clicks to live data | Manual org setup |
| Comparable | ChirpStack / TTN ingestion | Native webhook | Supported (managed ChirpStack) |
| Advantage: competitor | Managed LoRaWAN network server | Via TTN/ChirpStack webhook | Managed ChirpStack included |
| Advantage: competitor | MQTT support | Not yet | Native |
| Advantage: competitor | Industrial visualization (SCADA, heatmaps) | Standard charts | Extensive (Industrial) |
| Advantage: competitor | Cloud functions (Node.js/Python) | Not needed for standard data | UbiFunctions (Industrial) |
Where Ubidots is stronger
Ubidots has genuine strengths, especially for industrial use cases:
- Deep industrial visualization — SCADA widgets, heatmap tables, and frequency charts purpose-built for manufacturing and process monitoring.
- A managed ChirpStack network server removes LoRaWAN network setup for greenfield deployments.
- Native MQTT support covers non-LoRaWAN IoT use cases that DataKubo does not yet handle.
- UbiFunctions (Node.js/Python cloud functions) allow powerful custom data transformation for teams with developers.
- Strong brand recognition in industrial IoT, with high ratings on review sites.
Where DataKubo is stronger
For resellers who want a predictable, brandable customer portal:
- Pricing is published and flat — no sales call required to learn what you’ll pay.
- You pay per device, not per data point, so you can quote your own customers a fixed monthly price with confidence.
- White-label and multi-customer management are included from €29/mo, not gated behind an enterprise tier.
- A native reseller → customer → end-user hierarchy means new customers go live in about 3 clicks.
- No Node.js or Python required — standard LoRaWAN data flows in via webhook without scripting.
Ready to compare for yourself?
14-day free trial. No credit card required. Keep using TTN or ChirpStack — DataKubo sits on top.
Frequently Asked Questions
Why is Ubidots pricing hard to compare?
Ubidots does not publish prices for its Professional or Industrial plans — you have to contact sales. Its billing also includes data-point (“dots”) charges, which vary with how much data your devices send. DataKubo publishes flat, per-device pricing.
Does DataKubo include multi-customer management like Ubidots Industrial?
Yes, at every tier. Ubidots locks multi-client management behind its Industrial plan (reported around $499+/mo). DataKubo includes a native multi-customer hierarchy and white-label from €29/mo.
Does DataKubo support MQTT or SCADA like Ubidots?
Not currently. Ubidots is stronger for native MQTT and industrial SCADA-style visualization. DataKubo focuses on white-label customer portals on top of LoRaWAN (TTN/ChirpStack) with standard charts and alerts.
Can I move from Ubidots without re-flashing devices?
If your devices report through ChirpStack or TTN, you point that webhook at DataKubo and data flows in immediately — no device changes required.
Competitor pricing is based on publicly available information as of March 2026 and may vary. DataKubo pricing shown uses early adopter rates. Actual costs depend on your specific usage and plan.