DataKubo vs Ubidots
Ubidots is a strong industrial IoT platform with deep visualization. If you’re a reseller who wants predictable pricing and multi-customer management without jumping to an enterprise tier, here’s how the two compare.
Ubidots shines for industrial visualization (SCADA widgets, heatmaps) and offers a managed LoRaWAN network server. But it doesn’t publish paid-plan prices, its data-point billing makes costs hard to predict, and the multi-client management resellers need is locked behind the Industrial plan (reported ~$499+/mo). DataKubo publishes flat pricing and includes white-label plus unlimited customers from €49/mo.
Pricing by device count
Ubidots uses a data-point + device model and does not publish Professional/Industrial prices. Figures below are reported from public sources.
| Devices | DataKubo | Ubidots |
|---|---|---|
| 50 | €49/mo | ~$99–199/mo (Professional, reported) |
| 100 | €74/mo | ~$299/mo (Professional + overage, reported) |
| 200 | €124/mo | ~$499/mo (reported) |
| 500 | €274/mo | Custom (Industrial) |
Ubidots does not publish paid-plan prices; figures are reported from public sources as of March 2026.
Feature comparison
| Capability | DataKubo | Ubidots | |
|---|---|---|---|
| Advantage: DataKubo | White-label (logo, domain, colors) | All tiers, from €49/mo | Add-on, price undisclosed |
| Advantage: DataKubo | Multi-client management | All tiers, unlimited | Industrial tier only (~$499+/mo) |
| Advantage: DataKubo | Pricing transparency | Published, flat | Paid prices require sales contact |
| Advantage: DataKubo | Predictable monthly cost | Per-device, flat | Data-point billing varies |
| Advantage: DataKubo | Customer onboarding | 3 clicks to live data | Manual org setup |
| Comparable | ChirpStack / TTN ingestion | Native webhook | Supported (managed ChirpStack) |
| Advantage: competitor | Managed LoRaWAN network server | Via TTN/ChirpStack webhook | Managed ChirpStack included |
| Advantage: competitor | MQTT support | Not yet | Native |
| Advantage: competitor | Industrial visualization (SCADA, heatmaps) | Standard charts | Extensive (Industrial) |
| Advantage: competitor | Cloud functions (Node.js/Python) | Not needed for standard data | UbiFunctions (Industrial) |
Where Ubidots is stronger
Ubidots has genuine strengths, especially for industrial use cases:
- Deep industrial visualization — SCADA widgets, heatmap tables, and frequency charts purpose-built for manufacturing and process monitoring.
- A managed ChirpStack network server removes LoRaWAN network setup for greenfield deployments.
- Native MQTT support covers non-LoRaWAN IoT use cases that DataKubo does not yet handle.
- UbiFunctions (Node.js/Python cloud functions) allow powerful custom data transformation for teams with developers.
- Strong brand recognition in industrial IoT, with high ratings on review sites.
Where DataKubo is stronger
For resellers who want a predictable, brandable customer portal:
- Pricing is published and flat — no sales call required to learn what you’ll pay.
- You pay per device, not per data point, so you can quote your own customers a fixed monthly price with confidence.
- White-label and multi-customer management are included from €49/mo, not gated behind an enterprise tier.
- A native reseller → customer → end-user hierarchy means new customers go live in about 3 clicks.
- No Node.js or Python required — standard LoRaWAN data flows in via webhook without scripting.
Ready to compare for yourself?
14-day free trial. No credit card required. Keep using TTN or ChirpStack — DataKubo sits on top.
Frequently Asked Questions
Why is Ubidots pricing hard to compare?
Ubidots does not publish prices for its Professional or Industrial plans — you have to contact sales. Its billing also includes data-point (“dots”) charges, which vary with how much data your devices send. DataKubo publishes flat, per-device pricing.
Does DataKubo include multi-customer management like Ubidots Industrial?
Yes, at every tier. Ubidots locks multi-client management behind its Industrial plan (reported around $499+/mo). DataKubo includes a native multi-customer hierarchy and white-label from €49/mo.
Does DataKubo support MQTT or SCADA like Ubidots?
Not currently. Ubidots is stronger for native MQTT and industrial SCADA-style visualization. DataKubo focuses on white-label customer portals on top of LoRaWAN (TTN/ChirpStack) with standard charts and alerts.
Can I move from Ubidots without re-flashing devices?
If your devices report through ChirpStack or TTN, you point that webhook at DataKubo and data flows in immediately — no device changes required.
Competitor pricing is based on publicly available information as of March 2026 and may vary. Actual costs depend on your specific usage and plan.