DataKubo vs Ubidots
Ubidots is a strong industrial IoT platform with deep visualization. If you’re a reseller who wants predictable pricing and multi-customer management without jumping to an enterprise tier, here’s how the two compare.
Ubidots shines for industrial visualization (SCADA widgets, heatmaps) and offers a managed LoRaWAN network server. But its Professional plan caps you at 5 end users and 5 organizations — a hard ceiling for a reseller — and moving past it means the Industrial plan, which is quote-only. Data-point billing also makes costs move with your payloads. DataKubo bills a flat monthly fee with meters included and includes white-label plus unlimited customers on every plan.
Pricing by device count
Ubidots publishes Professional at $99/mo including 50 devices, plus $2 per extra device up to 1,000. Industrial and Enterprise are quote-only. Device costs below are calculated from those published rates; data-point charges are extra.
| Devices | DataKubo | Ubidots |
|---|---|---|
| 50 | €64/mo (Starter) | $99/mo (Professional, 50 included) |
| 100 | €89/mo (Starter) | $199/mo ($99 + 50 x $2) |
| 200 | €139/mo (Starter) | $399/mo ($99 + 150 x $2) |
| 500 | €289/mo (Starter) | $999/mo ($99 + 450 x $2) |
Ubidots Professional pricing from ubidots.com/pricing, checked 23 September 2026; Industrial and Enterprise are quote-only. Device figures exclude data-point charges. DataKubo figures are its published prices (datakubo.com/pricing), excluding VAT, on the cheapest plan for each count: Starter includes your logo, colors and subdomain; your own domain is on Professional (€199/mo, 100 meters included). 30-day free trial on both plans.
Feature comparison
| Capability | DataKubo | Ubidots | |
|---|---|---|---|
| Advantage: DataKubo | White-label (logo, colors) | Included on all plans; own domain on Professional (€199/mo) | Add-on, price undisclosed |
| Advantage: DataKubo | Multi-client management | All tiers, unlimited | 5 organizations on Professional; more is quote-only |
| Advantage: DataKubo | Pricing transparency | Published, flat | Paid prices require sales contact |
| Advantage: DataKubo | Predictable monthly cost | Per-device, flat | Data-point billing varies |
| Advantage: DataKubo | Customer onboarding | 3 clicks to live data | Manual org setup |
| Comparable | ChirpStack / TTN ingestion | Native webhook | Supported (managed ChirpStack) |
| Comparable | Managed LoRaWAN network server | DataKubo LNS included on every plan; partner-managed network quoted per site | Managed ChirpStack included |
| Advantage: competitor | MQTT support | Not yet | Native |
| Advantage: competitor | Industrial visualization (SCADA, heatmaps) | Standard charts | Extensive (Industrial) |
| Advantage: competitor | Cloud functions (Node.js/Python) | Not needed for standard data | UbiFunctions (Industrial) |
Where Ubidots is stronger
Ubidots has genuine strengths, especially for industrial use cases:
- Deep industrial visualization — SCADA widgets, heatmap tables, and frequency charts purpose-built for manufacturing and process monitoring.
- Native MQTT support covers non-LoRaWAN IoT use cases that DataKubo does not yet handle.
- UbiFunctions (Node.js/Python cloud functions) allow powerful custom data transformation for teams with developers.
- Strong brand recognition in industrial IoT, with high ratings on review sites.
Where DataKubo is stronger
For resellers who want a predictable, brandable customer portal:
- One flat monthly fee per plan — not per data point, so a busier payload never changes your bill.
- You pay per device, not per data point, so you can quote your own customers a fixed monthly price with confidence.
- White-label and multi-customer management are included on every plan, not gated behind an enterprise tier.
- A native reseller → customer → end-user hierarchy means new customers go live in about 3 clicks.
- No Node.js or Python required — standard LoRaWAN data flows in via webhook without scripting.
Ready to compare for yourself?
Live demo, no signup required. Keep using TTN or ChirpStack — DataKubo sits on top.
Frequently Asked Questions
Why is Ubidots pricing hard to compare?
Ubidots does publish Professional ($99/mo, 50 devices, plus $2 per extra device), but Industrial and Enterprise are quote-only. Its billing also includes data-point (“dots”) charges, which vary with how much data your devices send. DataKubo publishes flat pricing: from €49/mo with 20 meters included, then €0.50 per extra meter.
Does DataKubo include multi-customer management like Ubidots Industrial?
Yes, at every tier and with no cap. Ubidots Professional allows 5 end users and 5 organizations; past that you are on the quote-only Industrial plan. DataKubo includes a native multi-customer hierarchy and white-label on every plan.
Does DataKubo support MQTT or SCADA like Ubidots?
Not currently. Ubidots is stronger for native MQTT and industrial SCADA-style visualization. DataKubo focuses on white-label customer portals on top of LoRaWAN (TTN/ChirpStack) with standard charts and alerts.
Can I move from Ubidots without re-flashing devices?
If your devices report through ChirpStack or TTN, you point that webhook at DataKubo and data flows in immediately — no device changes required.
Competitor pricing is based on publicly available information, last checked 23 September 2026, and may vary. Actual costs depend on your specific usage and plan.